Get your free Company DNA file.
Give your team and AI tools one clear brief about your business. Your offer, audience and voice, prepared into a starter file by the team at SmartKey Agency.
Prepared for your business. No payment details or purchase required.
Tell the team about your business.
Your name, email, company and short business description are enough to request a file. Add the optional details if you have them. The team replies about timing and anything that needs clarification.
What goes into your Company DNA?
A Company DNA file is a shared description of what your business does, who it serves and how it communicates. This free starter turns the facts you provide into a usable brief.
- Your business in plain words
- Your core offer, audience and service area, with unknown details marked for confirmation.
- Your message and voice
- A short positioning draft, tone guidance and example wording based on your answers.
- Facts and boundaries
- The proof you supplied, claims that need checking, and wording to avoid.
- A reusable AI context block
- Instructions you can paste into an AI writing tool, then review against the original facts.
How your request becomes a file
- Send your short business brief.
- The team reviews your answers and replies about timing or missing facts.
- Receive your prepared starter file by email and review its wording before using it.
This is a human-prepared file, not an instant generator. Your request does not enrol you in a newsletter or require a sales call.
Before you request your file
Is the Company DNA file really free?
Yes. The starter file costs nothing, and no purchase or payment details are required. There is no paid Company DNA version.
Can you request it without a website?
Yes. Describe your business, offer and audience in the form. A website helps with context but is optional.
Will it write your marketing for you?
It gives your team and AI tools a shared starting point. Check every draft for factual accuracy, tone and suitability before publishing.
Does it include a logo, competitor audit or marketing plan?
No. This starter covers company context and writing guidance. It does not include a visual rebrand, competitor research or a full marketing roadmap.
Want an example of how this fits into your workflow? Read what a Brand DNA file is, or plan a small AI workflow trial.